5 Reasons Why You Should Consider Using Social Media to Recruit and Hire

By Jenny Roche · Sep 13, 2021

Recruitment teams are revolutionising the hiring process through using social media. In fact, Job Description Library cites that around 91% of employers all over the world use social media to look for the best candidates. 

This is also beneficial for job seekers since 79% of them look for openings on social media. But social media recruitment has other perks as well. 


It attracts passive candidates

Social media allows you to connect with candidates you wouldn't meet if you were hiring through traditional processes. According to CareerBuilder's survey, 73% of candidates are passive job seekers. Since people spend a lot of time on social networks, potential candidates may become interested in your company once they come across your posts. So instead of waiting for the candidates to find you, you can post engaging content and encourage both active and passive job seekers to apply.

It allows you to target specific demographics

Hashtags, communities, and private groups aren’t just for entertainment. They can also be used as a tool for narrowing down the applicant search process. 

These features help simplify the search, which is why half of the recruiters on Jobvite’s survey believe that social media helps in bringing in more qualified job candidates. 

To illustrate, you can increase the engagement on your posts by using Instagram hashtags. These tools categorise posts with keywords related to your industry. Thus, helping job candidates find your company on the corresponding hashtag pages. This effectively builds a community around your business.

Another trick that you can try is to join Facebook groups that are related to your ideal candidate. Once you get into these groups, you'll have more access to professionals with the necessary qualifications near your business. 

It speeds up the recruitment process

These social media platforms can also help you find the right candidates much quicker than traditional methods. You can use social media networks to communicate with the applicants in real-time. 

After connecting with potential candidates, you can screen applicants by looking through their accounts. This method is known as cybervetting and its prevalence has grown from 11% to 70% in just a decade, according to a study on SpringerLink,. This will allow you to get a grasp of their behaviour and conduct before hiring them.

It helps save on recruitment costs

Recruiting on social media is also more cost-effective since you're utilising budget-friendly platforms. You can also use hashtags and post on private groups for free, allowing you to allocate more funds to other paid recruitment strategies, like pay-per-click ads. 

Our article on the “Evolution of Virtual Recruitment and Its Future” emphasises how virtual recruitment can also reduces the costs and resources required in the hiring process. Digital recruitment allows you to execute the entire process online, so there's no need to undergo the resource-intensive stages of screening, selection, and interviewing. As such, recruitment apps takes a weight off the recruiters and the company budget.

It assists in raising brand awareness

Last but not least, social media can help you boost your company’s brand. LinkedIn’s research shows that 75% of candidates look into each company’s reputation and brand before sending in an application. Thus, your presence on these social media platforms can make your company more visible and credible among job seekers. 

Moreover, you can post the company triumphs and updates about your industry to build your reputation. This paints your brand in a positive light, making it look better in the eyes of job seekers.

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